‘It’s Magic What We Do.’ Film Theaters Get Starry-Eyed As soon as Extra.

Cinemark, for example, lost $ 208 million in the first quarter of 2021. “However, I am pleased to announce that we are now actively on the recovery path,” said the company’s CEO, Mark Zoradi, during a call for earnings.

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May 19, 2021, 2:36 p.m. ET

There are also reasons for moviegoers to be enthusiastic. “Fast and Furious 9” debuts on June 25th. (It opens in China this weekend.) The musical “In the Heights,” adapted from Lin-Manuel Miranda’s Broadway show, opens on June 11th. Marvel’s “Black Widow” will be released on July 9th, while Disney’s “Jungle Cruise” will open on July 30th. (Both will also be available immediately on Disney + for an additional charge, a detail that was not included in Wednesday’s presentation.)

According to the exhibition research company National Research Group, around 70 percent of moviegoers will be happy to return to the theater from Monday. The box office for April was $ 190 million, up 300 percent since February. This is a welcome relief for the South African director Neill Blomkamp, ​​whose new horror film “Demonic” from the indie outfit IFC will not be released until the end of August.

“I enjoy that,” he said in a video message. “I want people to be scared in a darkened theater.”

One benefit of the pandemic was a more flexible approach to movie release. For years, exhibitors demanded around 72 to 90 days of exclusive theater exhibition before a film could be made available via a streaming service or premium video on demand. The pandemic has collapsed and the new window of exclusivity is 45 days.

For Ms. Taylor, who joined Alamo in late April 2020 after more than two years as President and Chief Operating Officer of United Planet Fitness Partners, the outdated relationship between the theater chains and the studios surprised herself even during a pandemic.

“Studios 1,000 percent control the product,” she said. “And as an exhibitionist, you have no control. It’s really difficult. “

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