The collapse in awards for award shows continues.
According to Nielsen, the television research firm, viewership for Sunday’s Grammy Awards on CBS dropped to 8.8 million viewers.
That’s a new low for the show and a 53 percent decrease from last year’s show, which drew 18.7 million viewers. The previous low was 17 million viewers in 2006 when Green Day won the year’s record.
The rating slide for the Grammys came two weeks after the Golden Globes lost 62 percent of their audience and attracted 6.9 million viewers on NBC.
Viewership for all live television events has dropped as people became less excited about seeing three-hour events with commercial breaks. The Super Bowl fell to a 15-year low in attendance last month. And it appears that interest in a ceremony scaled down due to coronavirus precautions is limited.
However, unlike the Golden Globes or the recent Emmy Awards broadcast, which also hit a record low in viewership, the Grammy Awards managed to avoid using zoom for the ceremony. And the show didn’t lack star power, with appearances from Harry Styles, Taylor Swift, Billie Eilish, Megan Thee Stallion, and Cardi B.
The show, which lasted more than three and a half hours, was recognized for its production with a mixture of live performances and a small ceremony in an open-air tent in front of the Staples Center in downtown Los Angeles. Trevor Noah, the host of the show, also received warm reviews.
Still, the rating news is likely to set off alarm bells for the Academy of Motion Picture Arts and Sciences and ABC of the Academy Awards. The audience for last year’s Oscars show fell to a low of 23.6 million. The nominations for this year’s awards were announced on Monday. The ceremony is scheduled for April 25th.