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This year, some Americans can do something that was previously impossible: look up the price of care before going to the hospital.A new federal rule requires hospitals to publish the prices they negotiate with private insurers.The data is a…

The Pets.com sock puppet dog stars in a commercial for the company on January 11, 2000 in Los Angeles.Bob Riha | Connection | Getty ImagesWhen a brand is spending a lot of money promoting the most watched event of the year, they are…