viral

Marissa Meizz, 23, was out to dinner with a friend in the East Village in mid-May when her phone started buzzing. She tried to silence it, but the texts kept coming. They all wanted to know: Had she seen the TikTok video?She clicked the…

Tapestry CEO Joanne Crevoiserat told CNBC on Thursday that demand for a heart-shaped Kate Spade bag, which went viral on TikTok last month, had skyrocketed. "We were able to use that. The bag was sold out. We refilled it. We are learning…