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SAN JOSE, Calif. — Gov. Gavin Newsom said the political attack ads he sponsored, which are being run in Florida and Texas, are in retaliation for the Republican-backed recall against him."I literally seize the moment that I'm in," Newsom…

Amazon wants Alexa owners to buy more things. That's the clear impetus behind the new Alexa feature announced today at Amazon's Accelerate conference, called Customers Ask Alexa, which will allow brands to get…

Alison Levin, Rokus Vizepräsidentin für Anzeigenverkauf und StrategieQuelle: RokuIm späten Frühjahr 2020 war Alison Levin mit ihrer kleinen Tochter und ihrem Golden Retriever draußen in ihrem Hinterhof. Beide rannten so schnell sie konnten…

When the NBA ended its season last year because of the pandemic, one of the first calls Chris Paul made was Hollywood producer Brian Grazer. Mr. Paul, then a point guard with the Oklahoma Thunder, knew he wanted to keep a record of what…

An employee arranges a display of Vizio Inc. HD televisions in a Best Buy Inc. store in Paramus, New Jersey.Mark Kauziarich | Bloomberg | Getty ImagesVizio grew into a top-selling TV company in the US about 15 years ago by signing deals…

Dylan Lissette, CEO of Utz Brands, told CNBC on Friday that the company is increasing its marketing spend on digital advertising to reach new customers and increase sales of snacks."We are investing a lot of money there. In the further…

The latest in a story of misunderstandingHere's how it works: a company creates an ad or creates a shop and sends it to Facebook for approval, an automated process. (If it's a storefront, the products can also arrive through a feed, and…

The Pets.com sock puppet dog stars in a commercial for the company on January 11, 2000 in Los Angeles.Bob Riha | Connection | Getty ImagesWhen a brand is spending a lot of money promoting the most watched event of the year, they are…

The balm of nostalgiaOther advertisements date back to a time before protective face masks and political resentment. Cadillac referred in 1990 with Timothée Chalamet in the role of Edgar, the son of the title character, on the Tim Burton…

Taboola, which was founded in Israel and is now based in New York, is profitable, according to Singolda, who had projected gross sales of $ 1.2 billion last year - $ 379 million in net sales excluding payouts to publishers.In late 2019,…