Amazon is diving into the buy now, pay later space.
The e-commerce giant is teaming up with Affirm for its first partnership with an installment payment player on the popular e-commerce site.
Affirm’s buy now, pay later checkout option will be available to certain Amazon customers in the U.S. starting Friday with a broader rollout in the coming months, the companies said in a statement. The partnership will let Amazon customers split purchases of $50 or more into smaller, monthly installments.
Affirm’s stock spiked as much as 48% after-hours Friday on the news, adding more than $8 billion to its market capitalization, later settling up around 33%. Amazon shares were unchanged.
Friday’s partnership is the latest sign of the booming lending space as younger consumers move towards these alternative lines of credit. Earlier in August, Square jumped into the space with a $29 billion deal to buy Australian fintech Afterpay.
So-called installment loans have been around for decades, and were historically used for big-ticket purchases such as furniture. Online payment players and fintechs have been competing to launch their own version of “pay later” products for online items in the low hundreds of dollars.
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Affirm is one of the best known installment payment options. It works with more than 12,000 merchants, including Peloton and Walmart.
PayPal, Klarna, Mastercard and Fiserv, American Express, Citi and J.P. Morgan Chase are all offering similar loan products. Apple is planning to launch installment lending in a partnership with Goldman Sachs, Bloomberg reported last month.
Affirm said some of the Amazon customer loans will bear interest, but some will come with 0% APR. Other installment-type options are available on Amazon through credit cards.
“By partnering with Amazon we’re bringing the transparency, predictability and affordability that Affirm provides today to the millions of people who shop on Amazon.com in the U.S.,” Eric Morse, Senior Vice President of Sales at Affirm, said in a statement. “Offering Affirm’s alternative to credit cards also delivers more of the payment choice and flexibility consumers on Amazon want.”
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