India plans to speed up testing and safety approvals of electronic devices, including smartphones and earphones, to reduce their time to market. It can currently take up to 20 weeks for consumer electronics to pass safety tests – but the new approvals could cut that to just three days.
The Bureau of Indian Standards (BIS), the country’s nodal agency responsible for setting quality and safety standards, has considered a pilot project to scrap the existing sequential testing model and deploy parallel testing for electronic devices in the South Asian market.
As reported by Reuters, the BIS held a meeting this week with officials from India’s technology ministry, industry group MAIT and key players in the electronics hardware industry, including Apple and Samsung, to discuss the project.
The BIS and the Department of Technology did not immediately respond to requests for comment.
While earbuds will likely be the first devices to undergo the new test model, the standards agency may consider expanding the product list over time, MAIT said in a statement.
In the current practice of sequential testing, a device goes through a series of tests one after the other in order to obtain BIS certification, which is mandatory for all devices to be commercially available in the country. MAIT had suggested the government shorten that time by considering parallel testing, where a product is simultaneously tested for various parameters set by the agency, the group’s president emeritus Nitin Kukolienkar told . in an interview.
“We need to break away from the traditional method of testing products and invent new testing technologies and methods that do not want to negotiate with the country’s security, but also do not want to hinder the country’s trade and business and deprive the citizens of the products “, he said.
The executive said deploying the new model could help reduce testing time from 20 weeks to three days, depending on the product.
India is the second largest smartphone market in the world after China, with a base of more than 600 million users, according to Hong Kong-based analyst firm Counterpoint.
Companies like Apple, Samsung and Xiaomi are already competing for market share among consumers in the country. The faster turnaround time on testing and security would mean faster releases and potentially faster time-to-market that are more closely aligned with global launches, Prabhu Ram, head of industry intelligence group at market research firm CyberMedia Research, told ..
“For Indian consumers, the new faster testing and certification deadlines will result in shorter wait times for the latest consumer electronics products,” he said.