Tesla President of Automotive Jerome Guillen named to steer trucking

The Vice President of the US electric car manufacturer Tesla, Jerome Guillen, poses on the last press day on October 3, 2014 at the Paris Motor Show. The Paris Motor Show will open to the public on Saturday.

Eric Piermont | AFP | Getty Images

Tesla has reassigned its former automotive president Jerome Guillen to the role of President of Heavy Trucking, according to a regulatory filing filed on March 11, 2021.

The change means less responsibility for Guillen, who has overseen the company’s entire vehicle business since his appointment in the third quarter of 2018. He was already the head of the Tesla truck program and worked on a purely battery-electric class 8 truck in the USA. Since 2016, he has been Vice President for Trucks and Programs. He still held the latter role after his LinkedIn profile after he was appointed president of the automotive industry.

During his tenure as President of Automotive, Tesla opened its first overseas plant in Shanghai and expanded its partnerships to supply battery cells. The company’s shares have risen more than 1000% since September 2018, and Tesla has become a higher-volume maker of electric vehicles. However, it has also addressed vehicle quality issues that have received multiple recalls in the US and abroad, and has seen lower ratings for reliability reports such as Consumer Reports and JD Power.

Tesla’s Semi was first announced in 2017 and has been delayed several times.

After Tesla took reservations for the trucks from companies like Anheuser-Busch, DHL Group, PepsiCo and Walmart, Tesla announced delays in semi-production during a earnings call in the third quarter of 2019 and again in April 2020.

On its shareholder deck for the fourth quarter of 2020, Tesla said the Semi program was still under development but promised that Tesla Semi shipments would begin in 2021. In its annual financial filing with the SEC for 2020, Tesla did not repeat this deadline for the semi-delivery.

Guillen has been with the company since November 2010 and reports directly to CEO Elon Musk.

News of Guillen’s changing role at Tesla was announced on Friday, but it attracted little attention as Musk spent the weekend tweeting his tens of millions of followers about the company’s automated driving systems, which are being marketed as fully self-driving (despite not being a Tesla – manufacture vehicles) driverless); the cryptocurrency Dogecoin and “awakened” culture.

On Monday, Tesla and Musk hit the headlines and caused a sensation on social media with an announcement in which Musk was named “Technoking” by the electric vehicle manufacturer and CFO Zachary Kirkhorn “Master of Coin”.

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