Wi-fi charging agency Aira raises $12M – .

Arizona-based Aira, founded in 2017, wasted no time testing its technology. We have written about the company’s wireless charging a number of times over the years, including the “FreePower” technology it incorporated into Nomad’s charging pads, which is a sleeker version of Apple’s discontinued AirPower. The technology allows users to charge up to three objects at the same time without worrying about their exact placement on the pad.

Today the startup announced that it has raised a $ 12 million seed round, largely led by private investors like Jawad Ashan, Lori Greine and Robert Herjavec. The funding will serve to expand the company’s reach beyond consumer device charging into the corporate, automotive and hospitality worlds, as well as into the development of a 2.0 version of its charging technology.

“This new round of funding marks a turning point in terms of accelerating our ability to innovate,” said Co-Founder and CEO Jake Slatnick in a press release. “With so many partnerships in our pipeline, a 2.0 version of FreePower on the horizon, and Jawad who has just joined our board, this is a turning point for Aira.”

Photo credits: Aira

As we discovered late last year, Aira has already made some progress in the automotive sector. Late last year, the company announced funding from auto parts supplier giant Motherson, which is also part of this round. The deal was a pretty clear sign that the company was pushing to incorporate its wireless modules into cars – a welcome addition as many automakers have traditionally lacked consumer electronics-friendly amenities.

None of the parties announced specific car partners at the time – or now. However, Aira notes that it and Motherson are teaming up to develop automotive-grade FreePower modules.

Photo credits: Aira

“Current wireless charging technology is not designed for a moving environment, which is insufficient for consumers and automakers,” said Aira in a press release published today. “On the other hand, charging areas in the car with FreePower can support moving devices while driving, charging multiple devices, surfaces of any size, and firmware updates for future improvements and compatibility. They can also deliver a high capacity charge while maintaining strict safety and regulatory standards. “

The news also sees Axon CFO Jawad Ahsan joining Aria’s board of directors.

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